Client Request
Christopher Farr commissioned photorealistic visuals rugs. The goal was to present new color variations in carefully selected interior settings for catalogs and digital campaigns.
Provided References
(Visuals: raw rug image + supplied interior photo + detail crop)
Requested Rug Design
Provided Interior Photograph
Reference Detail Shot
Process
For this project, I rebuilt the original assets in 3D to make sure the perspective and lighting felt natural and consistent. Working in 3ds Max with Corona Renderer, I set up the materials and integrated the rugs digitally. The benefit of this approach was that I could easily try out different rug variations in the same environment, without the need for repeated photoshoots.
(Visual: 3ds Max screenshot – clay/shaded view)
Final Result
Final render with additional retouching in Photoshop, where color balance and detailing were refined to achieve a polished, publication-ready look.
Outcome
In the end, the project came together as a set of high-quality, photorealistic visuals that gave Christopher Farr a flexible and cost-effective alternative to traditional photography. The workflow ensured that the results were highly adaptable—ready to drop straight into catalogs, social media, or digital campaigns without any extra effort.